Launching a New Spin on Smoking
Versa Hemp is a standout smoke, and we wanted the branding to match. By leaning into Versa’s unique qualities, we created a brand with bright colors, bold statements and a mission to disrupt industry norms.
Versa Hemp Branding
- Brand & Project Management
- Social & Digital Assets
- Packaging Design
- HTML Emails
- Digital, Print & Collateral Production
- Community Listening
Our tobacco client was interested in expanding their offerings and wanted to launch a first-of-its-kind smoke. They’ve produced successful cigars for years, but this was their first go at something completely unexpected.
Develop a new breakthrough hemp brand from the ground up—everything from positioning and naming to packaging and launch materials.
With a product this innovative, we wanted to create a brand identity that defies industry norms and connects with a new kind of consumer. An identity that stands out just as much as the product itself.
We created an eye-catching brand that’s bold, colorful, and energetic in every aspect. Versa Hemp wouldn’t just look different—it would make people think differently about their smoking experience.