Bringing a Social Phenomenon to Market. Not.A.Big.Deal.
New Amsterdam Vodka
Ryan Whitney, host of Barstool Sports’ “Spittin’ Chiclets” podcast, is known for a lot of things. Being a first round NHL draft pick. Competing in the Olympics for Team USA. And now, for being the creator of the Pink Whitney– a mix of New Amsterdam Vodka and pink lemonade that took social media by storm. Moosylvania elevated his signature drink from social phenomenon to a full-blown brand extension, designing the packaging and launch campaign for the Pink Whitney by New Amsterdam Vodka. As they say on Spittin’ Chiclets, not a big deal.