Staying Fresh with a Throwback Collaboration

E&J X COOGI

E&J Brandy gave their bottles a fresh new look, so we decided to do the same for its fans. Collaborating with COOGI, an iconic fashion brand of the 90s, we developed a premium collection of gear available as a digital giveaway. And in true E&J style, we kicked the promotion off with an exclusive launch party set in NYC during fashion week, featuring an influential guest list of athletes and entertainers.

Promotional Page on the E&J Family

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E&J X COOGI Swag

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EJ X COOGI LookBook shot @ NYC’s Iconic Rucker Park

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E&J X COOGI Launch Party @ NYC Fashion Week

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