Supporting Musicians and Animal Shelters #JustFurrFun
Among other things, we love dogs, music and helping people.
When the challenges of 2020 surfaced and we began quarantining, we decided to combine these three passions in an effort to bring a smile to people’s faces.
Moosylvania commissioned 17 Nashville musicians to create Rock and Roll Over, a collection of original songs inspired by dogs. The album is available for download at JustFurrFun.com to those who donated to participating animal shelters.
We partnered with 20 animal shelters nationwide to coordinate PR, messaging, social media posts, and email campaign materials to drive donations and downloads.
Our team identified more than 180 key social influencers in the animal world and worked to spread the word about our mission and the music. Just Furr Fun has received national news coverage from San Diego to Miami to Philadelphia along with publications like Ad Week, Bark and Dogcast Podcast. among thousands of others.