Connecting with Fans During the Holiday Rush
New Amsterdam Vodka
We developed a trivia game platform to capture our consumers’ attention during the busy holiday season, rewarding our fans’ knowledge–and speed. The first fans to answer the questions correctly for each of our four games won, resulting in a total of 500K+ game engagements and an average of 9:30+ minutes spent on the game.
MOBILE-FIRST GAME PLATFORM
E-BLASTS AND TEXT MESSAGES NOTIFIED FANS OF THE LATEST GAME DROP.
RETAIL PROGRAMMING REACHED POTENTIAL CONSUMERS.
SOCIAL MEDIA ADS HELPED CONVERT FANS INTO PLAYERS WITH A 31% CONVERSION RATE.
LIMITED EDITION PRIZES CURATED WITH RENOWNED PARTNERS
