Using their Mr. Punch bobblehead character as the mascot, the very same Punch that first appeared in England in 1662, we reimagined a once dormant brand into one of the most engaging cigar brands in the industry. How? Through the creation of the rewarding Punch Brotherhood, the Misadventures of Mr. Punch campaign, large amounts of consumer participation, surprise and delight, and an excessive dose of entertaining ridiculousness.